Most people today realize just how important it is that their business have an online presence. When it comes to having a business website created, there are choices that run the gamut. You can outsource your job overseas and pay just a few dollars, you can attempt to create a site yourself for free, or you can make the investment to work with a well-experienced professional in the field. Each scenario will provide different outcomes, making it important you opt for the one that will bring you the greatest return on investment.
Investing in professional website development will cost more than some other options, but there are some very good reasons for making the decision to stick with the professional investment, including:
- Your website is a reflection of your company. You want to ensure that it reflects your company accurately, showcases what sets your company apart, and is consistent with your brand. A professional website design firm knows how best to present your company, brand, and USPs (Unique Selling Points) to your target audience online.
- Your website is essentially your company brochure. It’s often your one shot at grabbing someone’s attention and converting them into a sale. It’s an opportunity you don’t want to miss out on by having an unprofessional site that sends them heading to your competitor. A professional Web development and online marketing company knows what works from a website usability perspective, and they will be able to continually analyze the usability data of your website to make adjustments and recommendations that improve your results.
- The Internet is where a lot of business decisions are first initiated today. Most people who are looking to purchase a product or service will do an online search to at least begin doing their research. A professional website development and online marketing company will be able to help you show up in the search results and get more from your website visitors by effectively positioning key elements, such as calls to action, on your website.
- Having a professional website will help you gain new business. But it can also help you keep your current customers, too. A well-designed website will provide the information that those considering your business need, but will also give current customers what they need as well. Only a professionally designed site that has undergone proper planning and an analysis of your market, needs, and company is going to be effective at incorporating both of these aspects.
- The truth is, you cannot afford not to invest in professional website design. Those who feel that it’s expensive to have a website designed are not taking into consideration the possible loss in business by not having it done properly. While there is a cost for professional website design services, there is a bigger cost to your business by not making the investment.
Website design is more than just throwing up a site with a few pages. A good website design firm will build a custom site that is effective, helps with your brand image, and brings in business. Another aspect to consider is that Internet marketing is much more cost effective than other forms of marketing you may have been doing, such as print, radio, or television. So you can affordably market your site, but it’s crucial that you have an effective one that converts once people land on it. Opting for having a professional website design firm create your custom business site is worth every penny!
Digital Lion offers website design, development, and online marketing services from start to finish. All of our services work in concert to help your business achieve success online. To request a free quote, please fill out our Request for Proposal form here.
About Digital Lion
Digital Lion is a design and marketing agency specializing in custom website development, graphic design, branding/logo design, print marketing design, video animation, and online marketing. Headquartered in Calgary, and with secondary locations in Edmonton and Ottawa, they work with clients across Canada, as well as worldwide, and are focused on being environmentally friendly and giving back to charities that they are passionate about. The company mission is to “Design a Better World®.”
