With worldwide ecommerce sales topping out in the trillions of dollars, it’s no wonder that so many entrepreneurs and business owners see online sales as the primary future of the retail business model. While physical locations remain popular, many more people do all their shopping online — and you don’t want to miss out on their business.
Success isn’t as simple as throwing together a website built from a basic template and setting up payment processing, though. Even if you have fantastic products to sell, the website you create to sell them matters too — just like the appearance of a physical storefront matters. At Digital Lion, our in-depth experience and continuous research give us keen insights into developing custom ecommerce web design solutions that leverage today’s best practices for success. What are some of those critical decisions?
1. Simplicity is the Style for Today’s Web
Your site shouldn’t overwhelm visitors with information and product opportunities as soon as they land on your page. The design should be both simple and elegant and should seize the opportunity to make a solid impression on visitors concerning your brand. At the same time as you embrace simplicity, it’s important not to design a site so minimal that users can’t easily understand it.
2. Good Navigation is Essential, but Don’t Overdo It
There are three key frameworks every ecommerce site needs: sensible product category pages, a functional search feature, and “breadcrumb” links that let users navigate backwards through categories. Developing a rational way to organize your products is more complex than you might think, and professional insight here can be invaluable. Otherwise, you can risk over-categorization, which makes it difficult to find the right products.
3. Consider the Psychology of the Web User
The way people use the Internet isn’t random, and many kinds of online interactions follow patterns based on how users parse the content of a page. Taking advantage of this psychology and combining it with real-world usage data provides key insights into what works and what doesn’t in an ecommerce page’s design.
4. Keep Your Brand Voice Front and Centre
Users of your site should never lose touch with your brand’s presence, no matter where they are on the site. From the descriptions on every product page to the boilerplate on the contact page, a unified voice and brand imagery create an experience that users enjoy and value.
5. Design a Site That Works Well on Any Platform
Are you thinking about mobile or tablet users when you build your page? If you aren’t, you’re potentially missing out on opportunities for revenue and growth. Any ecommerce page should factor in mobile development concerns from the first line of code.
Discover the Perfect Page Design for Your Business Today
Digital Lion has helped many businesses achieve better results through enhanced ecommerce website design in Calgary. Whether it’s extensive A/B testing to find the perfect combination of elements, mouse tracking to understand how customer’s interact with your website, or the creation of custom graphics to support your brand, our graphic design services open the door to growth with your target audiences.
Discover more about what we can innovate for your business when you speak with our team today.
Calgary-headquartered Digital Lion, with secondary locations in Edmonton and Ottawa, is a digital marketing and design agency built with a purpose and passion to partner with its clients and provide first-class Web Development, Graphic Design, Logo Design and Online Marketing services. We work with clients across Canada, as well as worldwide, and are focused on being environmentally friendly and giving back to charities that we are passionate about. Our mission is to “Design a Better World®.” Browse our website, follow our social media channels, and contact us anytime for more information on how we can customize a package that meets your needs and suits your style.
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