Is your company’s website as well-designed as it could be? Does it offer the kind of user experience that makes seamless experiences possible, or could it instead frustrate and drive users away? The right design decisions make or break the usefulness of a website, but it’s not always easy to tell what those correct choices are.
Could working with Calgary web designers open the door to a website that is both friendlier to users and more effective at achieving your goals? Consider how a professional agency such as Digital Lion can improve your website in tangible ways.
Users Enjoy More Responsive Web Pages
Users prefer websites that load quickly and don’t leave them waiting for their content. Even a few tenths of a second can make a difference in how a web user perceives the website’s responsiveness. With website designers working on your pages, it’s easy to find ways to cut download times and ensure that users always find every page element to be highly reactive to their inputs. These improvements are easy to measure, and their impact isn’t hard to see.
Better Navigation Encourages Discovery
Do you have a good way to navigate around your website, or have your top-level navigation bars become cluttered with too many options and confusing routes that lead to the same information? A redesign looks at how to simplify navigation so that users can quickly find what they want from you, but they have an easier time making new discoveries. That investment drives up the time users spend on your site and makes it possible to elevate other elements of your marketing.
Enhance the Visibility of Valuable Content
Are there particular pages, products, or information that you want users to focus on when they visit your site? Organic ranking and good SEO will help, but you may want to be able to alert users to these elements once they’re already on the site. Good design decisions can create “funnels” that guide users towards these features and offers that you want to highlight. Without such purposeful design®, the average visitor may never engage with the info you want them to see.
Make Taking Steps Towards a Sale Easier
Effective funnel design ensures that motivated leads can quickly commit to a buying decision. Excellence in design ensures that this part of the website is fast, easy to use and understand, and puts up as few barriers as possible to finalising a purchase. Many buyers abandon carts in the last stages of the process — often because of some poor decision, such as a mandatory account sign-up page to proceed.
Explore What’s Possible With Your Website Today
By optimising and streamlining your pages, you can attract and keep user attention as you strive to achieve your goals. Whether that’s gathering early information on potential leads, enabling a smooth buying experience, or setting up consultations directly, good design guides users towards the outcomes you have in mind. Digital Lion offers extensive website redesign services to help you achieve these goals — learn more today when you chat with us.
Calgary-headquartered Digital Lion, with secondary locations in Edmonton and Ottawa, is a digital marketing and design agency built with a purpose and passion to partner with its clients and provide first-class Web Development, Graphic Design, Logo Design and Online Marketing services. We work with clients across Canada, as well as worldwide, and are focused on being environmentally friendly and giving back to charities that we are passionate about. Our mission is to “Design a Better World®.” Browse our website, follow our social media channels, and contact us anytime for more information on how we can customize a package that meets your needs and suits your style.
——————
