When developing robust and successful search engine optimisation programs for your website, many elements ultimately contribute to your visibility on Google. Understanding these different elements and what they mean for your business can pave the way to more efficient campaigns. One of the most important elements of any effort to improve your SEO in Calgary is the process of link building, but what does that mean in practice? Take a quick look at the basics of link building.
Link Building: A Definition
Links to your website from other places on the web matter. The more there are, and the higher the quality and trustworthiness of the pages sending traffic to yours, the more likely Google will bump your page to a higher result page position. Quality links help Google’s crawlers understand what content interests users and what is most relevant to search queries.
Link building, therefore, is all about cultivating backlinks from other websites to the content you’ve hosted on your own pages. In the past, paid linking schemes and buying links were common techniques, but these are no longer legitimate methods for developing better backlinks. In fact, Google has blacklisted such efforts altogether. The result is an environment where high-quality and relevant content combined with good networking and marketing are the key drivers of backlink creation.
Why is Link Building So Important?
While there exists a concept called “link earning,” in which valuable content attracts organic backlinks all on its own, such efforts can take a very long time to bear fruit. Actively managing outreach and fostering connections to your content can produce more immediate results that help your brand. There are several reasons to invest time and effort into link building:
- It boosts your rankings on Google for key search terms relevant to your brand, business, and what customers search.
- Quality links instill a stronger sense of trust in users. When they arrive on your page from a site they already trust, they confer some of their trust on you.
- Quality content that earns and builds links is essential for educating consumers and providing the information they want.
What Makes Link Building Successful?
There are several elements to a good link building campaign. Researching your competitors’ content and understanding the type of search terms your target audience uses are essential steps. Creating content that achieves relevance is another crucial effort. Next, you need to ensure that content actually earns links. Conducting outreach efforts to online publications in your niche can be an excellent way to gain opportunities for placing articles that ultimately link back to your own site, for example. The best campaigns feature a coherent, focused content and outreach strategy.
Exploring Better Linking Strategies for Your Needs
Building links may be essential, but it isn’t always easy. You can give your efforts a better chance for success when you augment your team with SEO services in Calgary from a proven team such as Digital Lion. With in-depth experience in diverse areas of online marketing, including web design, graphic design, and search engine optimisation, we can offer a comprehensive service that includes targeted link building efforts.
Discover more about this process and how it can help your business today.
Calgary-headquartered Digital Lion, with secondary locations in Edmonton and Ottawa, is a digital marketing and design agency built with a purpose and passion to partner with its clients and provide first-class Web Development, Graphic Design, Logo Design and Online Marketing services. We work with clients across Canada, as well as worldwide, and are focused on being environmentally friendly and giving back to charities that we are passionate about. Our mission is to “Design a Better World®.” Browse our website, follow our social media channels, and contact us anytime for more information on how we can customize a package that meets your needs and suits your style.
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