Search Engine Optimization (SEO) Copywriting
Search Engine Optimization (SEO) Copywriting is comprised of two parts: algorithmic technical knowledge and the art of conversion optimization.
At Digital Lion, we understand how much effort goes into the creation of a new website. We also understand that the work doesn’t stop after a site goes live. SEO copywriting is a unique process that not only feeds the search engines what they need to properly rank your pages, but also gives your visitors what they need to convert.
Prospects visit websites at all different phases of the buying cycle. That’s why it’s so important to cater your message in a way that speaks to the user’s intent. Our highly trained SEO copywriters work with you to understand your target audience. Then they scour the web to find out how users are using search engines to find products and services like yours.
After some in-depth strategy, keyword research and a look at the competition, our SEO web writers get to work crafting customized messaging to achieve two goals: 1) feed the search engines the technical stuff needed to list your pages in the top of the results pages; 2) deliver a targeted message to your visitors based on the intent of their search query.
Types of content may include:
- Email Marketing
- Social Media Marketing
- Directory Submission
- Press Releases
- Sales Pages
- Product/Service Landing Pages
- PPC Landing Pages
- And more
If you’re not sure where to begin, that’s OK, it can seem like a lot of choices. With SEO, there’s no one-size-fits-all. That’s why we’re here to help you every step of the way so you can feel confident that you’re implementing the strategies that best suit your business needs. Feel free to send us a message.
Read more about our SEO Services here