How much time and effort should your business devote to creating its own website? With so many template-based web providers serving up advertisements about how easy it is to build a business website, the need for custom development solutions isn’t always clear. However, template websites have inherent limitations, and their users must accept whatever decisions an unknown developer made about its functionality.
Investing in custom website development can require more time and effort, but the results are worthwhile. Consider a few of the key reasons why going the custom route of creating a new site from the ground up is your best choice.
Complete Flexibility to Achieve Your Vision
With a custom approach taken in tandem with an experienced web developer, your business enjoys a far greater degree of flexibility when it comes to the look and feel of your page. You don’t have to heavily modify a template to avoid a generic-looking website, nor do you need to worry about limitations when scale becomes a factor.
Structure Your Entire Site Around Brand Imaging
Perhaps most importantly, building a brand-new site gives you total control over its look, feel, and personality. When projecting your brand image is essential, avoiding boilerplate web design is essential. Working closely with a developer allows sharing insights about your brand so that they can form the fundamental design of every page.
These designs also open the door to mapping out potential user journeys and exploring how to create pages that draw users into the sales funnel. You can even use your site to collect important data points on consumers. The result can be a website that feels like a consistent experience no matter which page you land on to start.
Experience Counts
The way your users experience your website makes a difference in how they react to it — and that means the experience of a custom web designer is essential. There’s more to web design than arranging elements and filling spaces with content. A website that both looks good and also has a strong foundation of branding and design strategy delivers superior conversion rates — sometimes up to 30% more. Building a custom website provides you with the opportunity to work with a developer that understands executing superior user experience design by using the psychology behind how we use the Internet.
Deliver Complex Functionality to Serve Diverse Needs
For B2B companies, creating web apps that your clients or suppliers can use to coordinate with your business makes your website more than a tool for marketing — it makes it a critical part of your company’s services. Custom sites also provide you with the opportunity to build in advanced functions, such as client portals that allow for the management of account details and more. Custom development makes these outcomes possible.
Exert Greater Control Over SEO
With all the tools of web design at your disposal, you can also ensure that you achieve robust visibility for the results of all the hard work done by your developers. Develop a more coherent SEO strategy, climb the rankings, and put additional eyes on the content you’ve created to convert leads.
Discover the Potential of Custom Web Development Today
At Digital Lion, a provider of comprehensive digital marketing services, including web design in Calgary, Edmonton, and Ottawa, we always embrace the opportunity to help our clients carve out their own space on the web. With a highly experienced team fielding a diverse set of skills, we can create custom websites that align precisely with your vision, goals, and brand image. Discover more about this process and how custom sites help drive growth when you contact us today.
Calgary-headquartered Digital Lion, with secondary locations in Edmonton and Ottawa, is a digital marketing and design agency built with a purpose and passion to partner with its clients and provide first-class Web Development, Graphic Design, Logo Design and Online Marketing services. We work with clients across Canada, as well as worldwide, and are focused on being environmentally friendly and giving back to charities that we are passionate about. Our mission is to “Design a Better World®.” Browse our website, follow our social media channels, and contact us anytime for more information on how we can customize a package that meets your needs and suits your style.
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