What’s the simplest, easiest, and most effective way to communicate key information about your products or services to the buying public? Answering that question is an ongoing challenge for many businesses trying to determine how best to structure their marketing budgets. However, there is one solution, consistently proven to bear fruit, that many companies have overlooked: motion graphic services, another term for short, animated video content. Properly developed and used, these simple but effective videos can have a transformative effect on your marketing.
What Are Motion Graphics?
Motion graphics are simple videos featuring computer animation with the single goal of explaining what your product/service is, what it does, and how it benefits the end-user. These videos are usually only 45 seconds to a minute long, so it’s easy to capture an audience’s attention and appeal to visual learners. A one-minute video can convey far more information in a compact, digestible format than a blog with a one-minute reading time estimate.
The Power and Value of Video Content
What are the key benefits of using motion graphics? Users love video far more than they enjoy reading web content. According to HubSpot, over three-quarters of all marketers using video content said their efforts were highly effective at lead generation, and nearly 90% said they saw a positive return on video investments. The result is an opportunity to reach more viewers with a message that sticks in the mind and converts leads.
Build Up a Unique Brand Image
A side benefit of using motion graphic services is the opportunity to refine your brand image and voice. Your videos can reflect both these things, especially with careful and deliberate choices in terms of art style and characters portrayed. Over time, you could even enjoy recognizability from your marketing videos on their own.
Achieve Multiple Outcomes with Motion Graphics
These videos are versatile — and that makes them an excellent investment. While you could use them to sell a product or service, you can also develop them to inform. For example, you might produce a series of videos on a specific product feature, about the business itself, or future and upcoming innovations. Since you can gain traction with videos more efficiently, you can trust that each investment is worth more.
Open the Door to New Advertising Opportunities
While many businesses use motion graphics as explainers or promotional tools on their websites, these videos can serve another purpose, too: effective advertising. With many online opportunities to place video ads directly on pages or as part of a pre-roll on an Internet video streaming site, motion graphics can serve as your inroad into video advertising without the need to produce even more complex live-action ads.
Exploring More About Motion Graphics Services
Standing out in a crowded marketplace is tough, but with investments in the right kinds of content, reaching users becomes far easier. Animated videos can be an essential element of that strategy. At Digital Lion, our team of online marketing experts and graphic designers in Calgary, Edmonton and Ottawa have the complete skill set you need to produce robust, high-quality videos for your brand. Discover more today about how we can help and what this kind of content can mean for your marketing.
Calgary-headquartered Digital Lion, with secondary locations in Edmonton and Ottawa, is a digital marketing and design agency built with a purpose and passion to partner with its clients and provide first-class Web Development, Graphic Design, Logo Design and Online Marketing services. We work with clients across Canada, as well as worldwide, and are focused on being environmentally friendly and giving back to charities that we are passionate about. Our mission is to “Design a Better World®.” Browse our website, follow our social media channels, and contact us anytime for more information on how we can customize a package that meets your needs and suits your style.
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